The Italian fashion house Missoni released a 400 piece collection for Target. I was quite excited for this collection, though I did not anticipate the bold colors and patterns in knitwear would be everyone's bag.
I showed up at a Target about 5 minutes after opening on the day of launch to discover a barren wasteland and ladies with carts high to the brim. The Target website shit down due to high traffic and nearly all the high ticket items were gone instantly. I got a few items and in fact spent far more money than I should have, but the public's reaction was shocking to me. All I can say is good move Missoni. You are far more popular than I ever knew.